#thaloblue
After a year and a half of not being able to visit with friends, our first overnight stop brought us to Westport, CT. I got a chance to go with Amy to the Westport Community Gardens to check out her plots and the #Grow-a-Row initiative she spearheads. Truly a lovey place. Many different styles of gardening all working together.
After a year and a half of being unable to visit with friends our first overnight stop of our road trip was in Westport, CT. While we were there I joined Amy Unikewicz at the Westport Community Gardens where she has a plot. Also checked out the.#growarow plot that she spearheaded. A beautiful location that is giving back.
Step one of preparing for long road trip is to buy a 20 year old RV, gut it, and make it your own. #rvlife #makeityourown #roadtrip #travelgram #summervacation2021
Today's critique of a US travel guide features Oklahoma. Home to the start of Route 66, where the wind come whipping cross the plains. They produce various pieces to showcase its varied offerings. Reaching back to the direct mail principle of more pieces in a envelope better the response, it is open as each piece is revealed. Oklahoma, OK! #travelplanning #roadtrip2021 #travelok #destinationmarketing
Recently, I have been offering a critique of Visitor Guides that I admire for one reason or another. These guides from across the US were created by other agencies, publishers, or designers. Today I thought I would share one created by Thalo Blue.
The 2021 Maine Beaches Visitor Guide was a shift from those of the past several years. Why in such an uncertain travel year would we do that? First to address the changing guidelines created to address COVID-19. While some of those may no longer apply, that possibility did not look very likely when we began work in the Fall of 2020.
In September of that year, TBDm also planned and carried out a two-day, multi-location outdoor lifestyle photoshoot with EcoPhotography, LLC . This created an excellent opportunity to show more of the outdoor recreation opportunities both on-the-water and on-dry-land, while showing a broader age demographic and more diversity.
With lots of new imagery, it only made sense to update the layout to feature these new assets prominently. Content on Camping and inland activities was expanded. Day Trip Ideas created and more planning information added.
TBDM is very proud of the final product. And we are getting ready to start planning the 2022 guide.
There is so much to love about West Virginia's Visitor Guide and Road Map. At one point the square format was everywhere, but you don't see it very much now. It totally works here. At just 9" x9", it is packed with information.
WV has been using the Country Roads theme for a few years now, but they totally paid it off for the 50th Anniversary. The imagery throughout is warm and welcoming. They have even used QR codes in a purposeful way. This gives the reader a sense it was a true labor of love putting this together. Kudos to WV Tourism.
#destinationmarketing #travelgram #vacationplanning #visitorguides #westvirginia #countryroads #printdesign
Winner of the most ironic outer envelope goes to...Rhode Island. The state may be the smallest, but their call to action has nothing to be ashamed of. #visitorguide #travelmarketing #outsidethenevelope #destinationmarketing #summervacation2021 #travelplanning
I am really impressed by Discover South Carolina 2021 Vacation Guide. Not only is it landscape format, it is also perfect bound using a nice satin paper stock with a cover weight for the cover. The choice of orientation makes total sense when you see how well it accommodates the state map. From the recipes to the regional road trips and page on South Carolina swag the design really brings the state's character to life. #discoversouthcarolina #travelguides #roadtrip2021 #destinationmarketing #tourism #wheredoyouwanttogo
Before I start sharing some of the best visitor guides from across the US, let's do a quick overview. Out of 48 contiguous states, five do not produce printed guides. While they do have digital guides, New York, Massachusetts, Connecticut, Florida, and Michigan seem to no print collateral for 2021. Admittedly, 2020 was a tough tourism year. I hope that some of these will return to a printed visitor guide in the future. #travelguides #vacationplanners #roadtrip2021 #printisnotdead #destinationmarketing
Happy National Travel and Tourism Week. While planning our summer road trip, we have requested guides from every continental state in the US. In the next few weeks, I will be showcasing some of my favorites for various reasons. So many ideas in this pile. #nationaltravelandtourismweek21 #visitorguides #roadtrip2021