About Thalo Blue Destination Marketing

The work history of TBDM and its partners, Catherine Creighton and Matthew Kovacevich, are deeply intertwined. They stretch back an additional 15 years to time spent living and working in tourism epicenters like New York, NY; Asheville, NC; and Miami, FL. Together and apart, they have an extensive strategic and creative body of work for clients in the cruise industry, hospitality industry, luxury transportation for travel, and cultural destinations.

Marketing for Travel & Tourism DMOs is a strange bird. A traveler’s choices are nearly 100% optional and driven by marketing efforts, plus the fact that the interaction between a visitor and DMO comes with no direct exchange of money. Yet, the constituencies supported through tourism have become more and more in need of the positive economic impact that success can bring to a community.

Since its founding in 2010, TBDM has worked with its clients, listened carefully, and repeatedly used proven methodologies to build  winning strategies.