“One of the vulnerabilities of the tourism industry is that it’s built entirely around a discretionary good. That is, most people don’t have to travel. They choose to.”– Rosie Spinks, Skift
Destination marketing is a strange bird. The interaction between visitor and DMO comes with no exchange of money for neither goods nor services. We can think of relatively few (if any) other industries as large as this, where the marketing efforts are focused on something that is 100% optional to the customer and offer 0% direct return on the investment.
The TBDM Team brings a deep understanding of what it takes to guide a DMO to success in reaching out to potential visitors and communicating what makes each destination uniquely appealing.
Contact us to find out how we can help your organization with their marketing needs.